Selected writing.
Playbooks, blog posts, ebooks and web copy. Mostly B2B SaaS. Mostly published under someone else's name, which is how this job usually goes.
Resultris
SEO playbooks for B2B SaaS teams, written with the Resultris team and credited to it. Long on purpose.
The B2B SaaS SEO Engine
SEO for teams who'd like the pipeline report to notice. It opens with a case study, results first, because that's the only reason you'd take SEO advice from strangers.
Pages 1–9 of 75. There's plenty more where this came from.
The Agent-Ready SaaS Site
Buyers ask an assistant for a shortlist before they ask your sales team. This is how to get on it, with the prices you charge now, not the ones you retired.
Pages 1–9 of 62. That's chapter one. Seven page templates to go.
Build the Buying Pages First
Fifteen checks for the pages buyers read right before they book a demo. For when the traffic is fine and the demos aren't.
Pages 1–3 of 9. Short, but not that short.
Product Pages
The other half of the job: the pages that sell the playbooks. Same voice, fewer pages.
The B2B SaaS SEO Engine
The Agent-Ready SaaS Site
Build the Buying Pages First
The B2B SaaS SEO Tracker
Neocase
HR service software. Blog posts for HR teams, published under the Neocase name.
Blog Posts
HR Document Management: Employee Records, Compliance, and HR Operations · Jan 2026
HR Chatbots: A Practical Guide to Conversational AI for HR Teams · Dec 2025
What is HR Case Management? Best Practices and Examples · Dec 2025
How to Fix Preboarding, Onboarding, and Your Employee Journey · Oct 2025
FieldConnect
Field service software. Ebooks, blog posts and a pricing page, all under the FieldConnect name.
Ebooks
How Field Service Software Drives Revenue Growth
Field service software, explained in money. Written for the people who approve the budget. Pages 1–9 of 17.
ERP Modernization Blueprint for Field Service Teams
How to modernize the ERP without ripping it out. Nobody enjoys a full replacement. Pages 1–9 of 24.
Blog Posts
Field Technician Sales Training That Drives Revenue · Apr 2025
15 Hot Field Service Trends Shaping 2025 · Feb 2025
Field Service ERP: 6 Ways to Extend Its Life Without Replacing It · Jan 2025
17 Field Service Metrics & KPIs That Boost Efficiency and Profit · Oct 2024
Web Copy
Axero
Eleven years of Axero blog posts, ebooks and guides, from freelancer to Director of Marketing. The highlights live on the In-house page.